About 100 vendors were lined up outside Redd’s storefront for the festival.
The cannabis industry has soared in Missouri since recreational marijuana was legalized in the state.
Shauntae Redd and her shop Red Lion Customs in the Delmar Loop were at the center of University City’s first Loop 420 Fest Saturday.
While Red Lion Customs doesn’t sell cannabis, Redd said they are big supporters.
“We understand the culture. We have researched it and we get to know it enough to where we can make apparel that can go to that target market,” Redd said.
Shauntae Redd and her shop Red Lion Customs
